Online Piracy: TV's Enemy
The DMCA: Digital Millennium Copyright Act
"Passed in 1998, the Digital Millennium Copyright Act, which became effective on October 28, 2000, begins to address copyright issues provoked by the Internet. The law makes several changes in U.S. copyright law to bring it into compliance with two World Intellectual Property Organization treaties about digitally transmitted copyrighted and stored material." (Biagi, 300). The DMCA is a big response to the rise of digital media and the effect it would have on how content is shared. From music to television and movies, the internet made it easier to share everything, legally or otherwise. This act was introduced to help control copyright violations of content being shared online.
Access to Content
The rise of digital media meant more content available to consumers. From an audience's perspective, this was great. It meant that they could gain access to more media than they could previously, and in more ways. Unfortunately, with every good comes a bad. Being able to record more programs and access them legally for a cost created a market for people who couldn't legally access them or did not want to pay. For those who couldn't do it legally, piracy was the answer.
As the video above shows, Game of Thrones became the most pirated show in 2015. For those who didn't (or couldn't due to location restrictions) pay the $14.99 a month for HBO Now, the 3.22 million illegal downloads meant a $48.27 million loss in potential revenue. From set top boxes that allow audiences to access illegal content, to sites such as KickassTorrents, The Pirate Bay and ExtraTorrent, it's clear that if an audience wants to gain access to content, they will find a way.