The Hunting Accident Social Media

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The Hunting Accident Social Media

 

This project was completed during my time at Media Made Great. 

For this project, we helped the creators of The Hunting Accident with their social media campaigns leading up to the release of the book in September 2017. This new take on the graphic novel medium tells the fantastic true story of Matt Rizzo and his son Charlie. I had a central role in managing and creating content, scheduling posts, conducting research and interviews and making sure that content shared was relevant and engaging.

This is one of the Facebook videos our team created to advertise for the release of the book. I managed the creative direction for this video.

A sampling of the social media images I created to share on Facebook and Instagram. Corresponding copy was written for the posts and optimized to be shared on a schedule for maximum effect.

Programs used: Photoshop, Premiere, After Effects

The Heritage Foundation eBook Design

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The Heritage Foundation eBook Design

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Something I pride myself on is my ability to turn around quality projects in a rush timeline when needed. When a previous colleague of mine asked if I'd be able to complete this eBook flow for her new company in only a few days, I knew I could do it. All they had was a Word doc with the book's content and they needed an interactive, styled eBook. 

They provided a base for the cover, but it wouldn't fit the size needed in its original form. I made the necessary adjustments in Photoshop. The rest of the book was built using InDesign.

The book contains information about managing your will and instructions for making choices so your family won't have to should you pass. The design challenges for this project included making sure that the content was clear and understandable, that it flowed cohesively and that it wasn't too dull or boring to turn interest away, but also not too flashy, so it wouldn't appear manipulative. 

The 20-page book was finished and delivered to the client within their timeframe and was accepted. 

Programs used: Adobe Photoshop, Adobe InDesign

Launch A Leader

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Education Fall Giving Campaign - Launch A Leader

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Launch A Leader was the Fall 2015 Giving Campaign for Moody Bible Institute. 

This project consisted of many different elements: a responsive landing page, an email campaign, social content and web banners. For the early stages of concepting, most of my brainstorming was done by sketching. We met with the education team (our client) to discuss the goals and outcomes they were expecting. 

Moody Bible Institute is a tuition-paid school. These giving campaigns are crucial in keeping this model alive, so it was important that the design be functional as well as sleek.

The logo was created using Adobe Illustrator. The design for the site was created using Adobe Photoshop. 

Moody Global Ministries Web Banners

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Moody Global Ministries Web Banners

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A large part of my job consists of creating various types of web banners to be used all across Moody websites. The banners I create are used on Moody Global Ministries homepageMoody Radio's homepage, and all of the Education sites (main pageAlumni AssociationUndergradSeminaryDistance Learning). As well as maintaining the visual aspect of our main sites, I also am responsible for creating the content and banners used on all of Moody Radio's owned and operated station sites (ChicagoClevelandIndiana, and more).

People rely on our sites to be a complete source of information. When our banners are done poorly or incompletely, we are failing at what we strive to do. My job is to ensure that every piece of content that we put out, be it program branding, event promotion or building support for a campaign, is the absolute best quality we can provide.

Additionally, I regularly create web ads for external use. I create ads to be used in campaigns for Education that get use all across the web. Past examples of these partnerships include relationships with Relevant MagazineSalem Media and Pandora. Along with some of these web ads, there are typically email campaigns that evolve from them as well. These are also under my scope of creation.

Programs used: Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Moody Global Ministries Social Graphics

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Moody Global Ministries Social Graphics

When representing an organization as large and respected as Moody Global on social media, every detail matters. One of the most expressive projects I am constantly working on is the design of social media graphics to send out through the many channels we strive to reach our audience on.

This project leaves most of the creative freedom in my court. The volume at which these are produced makes this one of the largest ongoing projects I take part in. From collecting the content featured, finding or taking my own photography and designing the graphics, I am fully involved from start to finish.

Because of the freedom in design that comes with these, I have been able to challenge my skills and grow in what I create. I’ve worked vastly in Photoshop to create these designs, but also worked a lot with vector art and establishing a stronger framework for executing designs in Illustrator as well.

One of the most fulfilling parts of this ongoing work is seeing the reach it has through Moody Global. These graphics are shared and deliver messages of hope all across the world. The large platform housed by Moody Global allows for a massive audience reach. Seeing the influence of a design in the life of another is one of the best and most fulfilling aspects of being a digital designer.

Programs used: Adobe Photoshop, Adobe Illustrator 

Moody Radio Programming Clocks

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Moody Radio Programming Clocks

In the world of radio, every show aspires to run as smoothly as possible. To help accomplish this goal, broadcast clocks were created. At Moody Radio, our programs are aired on over 1,614 affiliates and stations across the globe. In order to ensure that all of our programming
is followed properly, and that individual stations can accurately play their own spots, broadcast clocks need to clear and easy to read. 

I was tasked with taking our outdated, black and white, cluttered radio clocks and updating them to better reflect the vibrant, relevant brand that is Moody Radio. To accomplish this, I began by doing research on what practices best make a broadcast or radio clock efficient.

Through reviewing the basic structure of the clock and speaking with various people who interact with these on a regular basis, I found that breaking the different sections of information up into different colors helped create a consistency that allowed users to gather information quicker.

Similarly, the entire design was updated to follow the new brand guidelines of Moody Radio. This helps create a feeling of unity, authority and professionalism so that they are clearly separate from any other broadcasting clock.

After the new design was implemented, I met with users and gathered feedback. Many producers found that these increased ease when scheduling content and staying on track, as well as appreciated the updated feel. 

Programs used: Adobe InDesign

The original design of the clock was very outdated. It would easily be lost in the shuffle of other clocks and does nothing to follow the branding of Moody Radio. The text was small and left more margin for error.

The original clock design.

The original clock design.

Moody Bible Institute Library Redesign

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Moody Bible Institute Library Redesign

Moody Bible Institute is known for the legacy of its founder, D.L. Moody. The school may have been founded in 1886, but that isn’t an excuse for an outdated website. The original site was a very generic portal, The links were in plain text and in a very boring,
list-like fashion. My goals for the redesign were to better incorporate the new branding that Moody launched in 2014, as well as making it as user-friendly as possible. 

Most university’s can build their library site with their student body in mind, but Moody is unique. Their library site houses the undergrad school of Moody Bible Institute, on both Chicago and Spokane campuses, Moody Theological Seminary, on both Michigan and
Chicago campuses, and the online school of Moody Distance Learning. The audience for this site was beyond the average 18-25 year old college student, with seminary and distance learning students aging into their 50s. I kept this in mind in the both the wire-framing and design stages.

As the sites main purpose is to provide a catalog for the library, the search bar is front and center on the page. Below the fold, users are introduced to the four campuses, Chicago, Michigan, Spokane and Distance Learning. Continuing down, navigation to more library resources, news and events become visible. The goal of the homepage was to provide the most relevant information without overwhelming the user.

After the design process had been well underway, beta versions of the site were built and we began usability testing. After working with students at a variety of ages and walks of life, we found that an intuitive design had been achieved and the site would be ready to launch for the upcoming fall semester. 

Programs used: Adobe Photoshop

View the live site here.

The old version of the website.

The old version of the website.

The original website is shown above. It was unresponsive and not user friendly. It was difficult to find things intuitively for students. It also did not reflect the new branding that Moody introduced in early 2014. Needless to say, an overhaul was very necessary.

The new site launched in September 2015. 

Burdick Wedding Invitations

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Burdick - McAlvey Wedding Invitations

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Wedding invitations can be quite intimidating at times. They represent the beginning of a journey
that will change the lives of the bride and groom (and their families) forever. I had the pleasure of working
with Chris and Caitlin to put together something that exemplifies them.

Chicago is at the center of their relationship. It's where they met, where they fell in love, and where they will live until their journey leads them elsewhere. I knew they would want the city to have a strong place on the invitation, as that's where the wedding took place, so I made sure to include the unmistakable skyline.

Blue and green were their wedding colors, so that was a simple decision. As for the text treatment and font choice, I went with something sleek and simple because of how it suited both of their personalities.

Along with the invitation, I created RSVP and meal cards that went out in the mail with the invite,
so that guests would have a consistent experience no matter where they interacted with the wedding.

The most important part of this project to me was that the bridge and groom were happy. Much to my satisfaction, they were thrilled.

Programs used: Adobe Illustrator and Adobe InDesign

Official Author Website

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Brett Champan's Official Author Website

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Designing websites is where I originally got my start in graphic design, so naturally I strive to keep my roots very active. When I was approached by novelist Brett Champan to bring his website out of the mid-2000s, I was thrilled to help.

As an author, marketing is a huge part of measuring success. His original site was outdated, incredibly wordy and didn’t follow an intuitive design flow. I began the process with him by walking through his original site and identifying the goals he had for presenting himself and his work online.

After outlining a plan for his new site, I began wire- framing. As his books are his main selling point, I opted to have his bestseller living on the main screen as the hero. From there, you are greeted with a teaser for the book and options to purchase or find out more. One of the biggest issues I found in his original site is that there was too much content hidden and too difficult for readers to find. To solve this, I proposed a one page design for his site.

As readers used the navigation at the top to find what they were looking for, instead of opening new pages, the links were anchored with different areas on the page.

Another huge part of this redesign included making his site responsive as well as transitioning him onto WordPress. In keeping his new defined brand strong, I also worked with him on a social media strategy and updated his channels to better reflect the new look and feel presented by this site. 

Programs used: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver

The original site.

The original site.

The original design of the site was very text heavy. Finding relevant information would take time and involved combing through mountains of copy to reach the desired outcome. 

Radio Guide Ad

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Moody Radio's "Law Talk Live" Radio Guide Ad

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A great way to reach more listeners when it comes to radio is to have your programming heard on more and more stations. The only way to achieve this is to make sure these other stations are aware of the programs you offer! Through our advertisements in Radio Guide Magazine, we promote the programs offered by Moody Radio to continue to grow our audience.

This guide is a national magazine that has over 60,000 copies in circulation. The key elements in this design were to keep it simple enough that it wasn’t tiring on the eyes, but engaging enough that it would draw the attention in of potential station managers. 

The ad space on the table of contents page is prime real estate, as it's one of the first pages a reader turns to when opening the guide. This opens the door of opportunity for our ad to catch the attention of readers.

The simple, clean and professional design accomplished its goal. After this issue was published in June 2013, this particular program was picked up by an additional 25 affiliate stations. From this initial interest, we now can continue to reach out to these affiliates to see if their listeners are an ideal audience for any of our other programming.

Programs used: Adobe Photoshop

Free Them Today Campaign

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Moody Radio's Free Them Today Campaign

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Free Them Today is a campaign of Moody Radio and their ministry partners. This campaign strived to raise awareness of the horrors of human trafficking. I was the lead designer in the creation of the branding used to send the message.

Beginning with brainstorming sessions with the campaign directors, we established the message we wanted to send. Our reach was not limited in this crusade, so our goal was to inspire people to help victims of human trafficking worldwide. However, the emphasis of this campaign is to focus on those who are trapped and how to help them, so by keeping imagery of humans in the design, an emotional response is triggered.

As for the design of the logo, I began my journey to this as I do most logo designs: with pen and paper. I wholeheartedly believe that the process of sketching out logos and getting ideas out is how you achieve your best work. Through trial and error and many possible designs, I landed on the perfect look. The strong typeface draws attention and the contrast of the lettering with the background is compelling. The imagery of the lock allows for the parallel between those trapped in human trafficking and the person as the key communicates that only through drawing attention to this problem can we set them free.

Our artwork was presented to our ministry partners, including The A21 Campaign, Not Today Coalition and Remember Nhu, and published on multiple platforms, raising awareness and creating partners all across the globe to help fight. 

Programs used: Adobe Photoshop