Launch A Leader was the Fall 2015 Giving Campaign for Moody Bible Institute.
This project consisted of many different elements: a responsive landing page, an email campaign, social content and web banners. For the early stages of concepting, most of my brainstorming was done by sketching. We met with the education team (our client) to discuss the goals and outcomes they were expecting.
Moody Bible Institute is a tuition-paid school. These giving campaigns are crucial in keeping this model alive, so it was important that the design be functional as well as sleek.
The logo was created using Adobe Illustrator. The design for the site was created using Adobe Photoshop.