In the world of radio, every show aspires to run as smoothly as possible. To help accomplish this goal, broadcast clocks were created. At Moody Radio, our programs are aired on over 1,614 affiliates and stations across the globe. In order to ensure that all of our programming
is followed properly, and that individual stations can accurately play their own spots, broadcast clocks need to clear and easy to read.
I was tasked with taking our outdated, black and white, cluttered radio clocks and updating them to better reflect the vibrant, relevant brand that is Moody Radio. To accomplish this, I began by doing research on what practices best make a broadcast or radio clock efficient.
Through reviewing the basic structure of the clock and speaking with various people who interact with these on a regular basis, I found that breaking the different sections of information up into different colors helped create a consistency that allowed users to gather information quicker.
Similarly, the entire design was updated to follow the new brand guidelines of Moody Radio. This helps create a feeling of unity, authority and professionalism so that they are clearly separate from any other broadcasting clock.
After the new design was implemented, I met with users and gathered feedback. Many producers found that these increased ease when scheduling content and staying on track, as well as appreciated the updated feel.
Programs used: Adobe InDesign
The original design of the clock was very outdated. It would easily be lost in the shuffle of other clocks and does nothing to follow the branding of Moody Radio. The text was small and left more margin for error.